As a small business owner, you do not always have the luxury of having a graphic designer on staff. So my guess is you are probably doing the graphic design for your company, which can lead to some interesting print designs. You may be amazing at design, but here are some tips for you if you are thinking about adding a QR Code to your design.
- Realize what the point of the QR code is. The idea of the qr code is simple. It makes ad or print material interactive in order to connect to the digital world. So what are you trying to connect your customer to? Make sure you are utilizing your One Card™ QR code, which can be used as your temporary mobile website, and make sure your qr code is going somewhere mobile optimized.
- Once you have decided what you are connecting your customers to, whether it is going to be part of your call to action or just an easy way to get to your website to look at more information, you are ready for the next step. This decision will factor into where you should place your QR code. If it is a call to action you may look at placing it at the bottom of the page. If it is connects to your website you may want to place the qr code in the header with the rest of your company information.
- Create a QR code design. Do not just stick a random qr code on a page with no indication of what is does. You have to give the person a reason to scan the qr code. Here is an example if you would like the QR code to lead to your website: “Scan this to view our website.” You will want to give them a reason to scan the qr code. It does not have to be this obvious. Another example could be: “Curious? Scan me.”
- The actual placement of the QR code is very important. We see so many QR codes just placed in the middle of information with no marketed thought or purpose. When you are adding a qr code to a design remember it’s placement must make logical sense. The QR code needs to be at least .5 inches with white space all around, this makes it easy to scan and esthetically pleasing. It is best to work it into the design layout of the page.