As business owners it’s important to make the customer connection. We have to stop sometimes and put on the “consumer goggles” to get a different perspective on what our potential customers are looking for. One thing we have realized at QRPro is that most consumers do business with people they know and like. They will even pay a little more to a local business just to have that connection.
The reason we bring this up is that with your One Card you have a great opportunity to connect with your potential customer on a more personal level. The Bio or About section was created for you to give more details about you or your company depending on what type of One Card you have. Allow customers to see why you do business. What makes your company different from everyone else? What to expect if they do business with your company? These are just a few thoughts that you could talk about to build a solid connecting point for you customers.