The Marketing Tool That Every Photographer Needs
As a photographer, your business card may be the first time a potential customer will see your work. Your hope when you hand someone your business card is that it will make an AMAZING 1st impression and result in future business. Unfortunately, it’s more likely that your business card will be forgotten about and lost or thrown away. Don't take it personally if they throw your card away. Current statistics show that 88% of business cards are thrown away within 2 weeks of being distributed. So ask yourself this: considering those statistics, how effective can a little piece of paper that is 3.5 x 2 inches really be when it comes to displaying your art or gaining you new clients? Some of you probably use a bigger piece of paper like an oversized card or a brochure. While something like that is more likely to get some attention and a little less likely to be thrown away, honestly, it’s still likely to eventually end up in the trash. What about when you meet a possible client at a store and they are interested in senior pictures for their daughter but your business card features a family portrait? Isn’t the real goal of your business card to get a potential customer to your website or Facebook page where they can see more examples of your work? The photography industry is becoming more and more saturated. That moment when you first meet a potential client is your chance to catch their attention and show them why they want to work with you and not one of the many other photographers that may be in your city. So what is going to make you stand out from the crowd? Obviously your unique personality and style sets [...]