Monthly Archives: July 2013

As a photographer, your business card may be the first time a potential customer will see your work. Your hope when you hand someone your business card is that it will make an AMAZING 1st impression and result in future business. Unfortunately, it’s more likely that your business card will be forgotten about and lost or thrown away. Don't take it personally if they throw your card away. Current statistics show that 88% of business cards are thrown away within 2 weeks of being distributed. So ask yourself this: considering those statistics, how effective can a little piece of paper that is 3.5 x 2 inches really be when it comes to displaying your art or gaining you new clients? Some of you probably use a bigger piece of paper like an oversized card or a brochure. While something like that is more likely to get some attention and a little less likely to be thrown away, honestly, it’s still likely to eventually end up in the trash. What about when you meet a possible client at a store and they are interested in senior pictures for their daughter but your business card features a family portrait? Isn’t the real goal of your business card to get a potential customer to your website or Facebook page where they can see more examples of your work? The photography industry is becoming more and more saturated. That moment when you first meet a potential client is your chance to catch their attention and show them why they want to work with you and not one of the many other photographers that may be in your city. So what is going to make you stand out from the crowd? Obviously your unique personality and style sets [...]

We are proud to announce a partnership with Crowdit, a crowd funding platform that is helping inventors and innovators reach their dreams. At One Card™ we are passionate about helping small business owners in anyway possible. We believe partnering with Crowdit to help make the dreams of small business owners become a reality just makes sense. Dreamers will receive a free trial One Card™ for the length of their campaign. The goal of offering dreamers a One Card™ was simply to give them an easy way to share information about their dream instantly. Lets say a dreamer is at a coffee shop, they strike up a conversation about their project and the person is interested in support their dream. Now what? One Card™ allows them to put all of the important information about their project, including videos, a photo gallery and a link to their project for support, right on their One Card™. It can be shared instantly by text, email or even online with their custom URL. Another great feature that Crowdit dreamers can take advantage of is saving the One Card™ as a custom app icon on their supporters phone. This is a great way for supporters to keep up with what's happening with the project and also share the One Card™ with their friends and family. One Card™ is the perfect tool for dreamers to use with a Crowdit project. Receiving funding in this day and age for a startup or an invention someone built in their garage can very difficult. This is why Crowdit is such an important part to the economy and a great resource for small businesses. We believe so much in this partnership with Crowdit, that we ourselves have a project for One Card™ on the site. Our Company is trying to raise $100,000 to hire new employee's necessary to continue [...]

Online business cards or digital business cards? The business card is evolving, the question is: what will the digital version of the business card be called? When we created the One Card™ to replace the paper business card it was funny, we weren't sure what to call it! Keep in mind that when we created the concept of the One Card™ there was nothing like it. Some of the first names we came up with were: electronic business card, online business card, interactive business card and smart business card. None of these names really worked. We tried calling it the interactive business card and the response was "what the heck is that?" As we continued to market the One Card™ and tried to explain what it was, the more it became clear how confused the business world was about our market. That's not a bad thing, it just means that we have found a truly innovative market to be a part of that is in it's very beginning stages. The paper business card continues to become less and less effective in an ever evolving digital business world and it is only a matter of time before it's gone. This process of the business card dying will be sped up as business owners realize how effective digital versions of the business cards like One Card™ can be.   So why the confusion on the naming of this new kind of business card? I think it's because when you make something digital there are so many different naming options such as: e-business card, online business card, virtual business card, etc. The thing is we need a universal term for the business card in the 21st century. It has to be something that anyone could hear and know what the heck I am talking about. I [...]