Online business cards or digital business cards? The business card is evolving, the question is: what will the digital version of the business card be called? When we created the One Card™ to replace the paper business card it was funny, we weren’t sure what to call it! Keep in mind that when we created the concept of the One Card™ there was nothing like it. Some of the first names we came up with were: electronic business card, online business card, interactive business card and smart business card. None of these names really worked. We tried calling it the interactive business card and the response was “what the heck is that?” As we continued to market the One Card™ and tried to explain what it was, the more it became clear how confused the business world was about our market. That’s not a bad thing, it just means that we have found a truly innovative market to be a part of that is in it’s very beginning stages. The paper business card continues to become less and less effective in an ever evolving digital business world and it is only a matter of time before it’s gone. This process of the business card dying will be sped up as business owners realize how effective digital versions of the business cards like One Card™ can be.
So why the confusion on the naming of this new kind of business card? I think it’s because when you make something digital there are so many different naming options such as: e-business card, online business card, virtual business card, etc. The thing is we need a universal term for the business card in the 21st century. It has to be something that anyone could hear and know what the heck I am talking about. I personally have decided on using the term “digital business card”. One Card™ is THE digital business card . Ultimately the decision is up to you what you want to call our market, some would say online business card others digital. And honestly, as this market continues to evolve, even using the term “business card” will become limiting because the possibilites are endless when it comes to sharing information in this day and age but that is probably a long ways a way, considering this market is only just beginning. One thing I can promise though is the fact that the One Card™ will always be a leader in this new market because we are passionate about changing the way you connect. So if your business card is not digital, it’s time for your business card to evolve! If you’re still not sure if you like the idea of your business card being digital, check out One Card™ LITE, our free digital business card and give it a try. We think you’ll like it.