Marketing

As business owners it's important to make the customer connection. We have to stop sometimes and put on the "consumer goggles" to get a different perspective on what our potential customers are looking for. One thing we have realized at QRPro is that most consumers do business with people they know and like. They will even pay a little more to a local business just to have that connection. The reason we bring this up is that with your One Card you have a great opportunity to connect with your potential customer on a more personal level. The Bio or About section was created for you to give more details about you or your company depending on what type of One Card you have. Allow customers to see why you do business. What makes your company different from everyone else? What to expect if they do business with your company? These are just a few thoughts that you could talk about to build a solid connecting point for you customers.  

Ok, so you want to add a welcome video to your One Card™; the question is where to do you start? Well, you need to understand why we added this feature to the One Card™. The thought was simple; if you are going to share a digital business card why limit the customers first impression to just a pictures. Not to mention, we live in the 21st century and we think video is a must to have on a digital business card. With the opportunity to use videos there also comes some responsibility. Here are some guidelines we recommend when creating the video. First, realize this could be the first time your customer has ever seen you and first impressions are everything. So what you are wearing for the video, and how good the video quality is are some things you may want to think about when creating your video. Second, the introduction is a key part to the welcome video; a friendly confident greeting is a key aspect to start with. The introduction is not different than when you meet someone for the first time. Next, tell them a little about yourself or your company but you must keep it brief. We recommend your video is no longer than a minute. Last, just remember to have fun and smile! People do business with individuals they know and like.

Stand out with the One Card™ Info Center. There are aspects to every business that are different from their competition or things that make their business more credible than the rest. You, the business owners, realize that it is crucial for your potential customers to notice these distinct differences and what makes your company the best in the world. The issue at hand is the fact that everyone is fighting for the attention of the consumer. So the advantages you give your customer over the competitor mean nothing if your customer does not know about them. The info center is a great way for you to present this information. When you send your One Card™ to your potential customer, they are focused on your business for that moment, so take advantage of that time with a targeted message.

The main page of your One Card™ is devoted to all your contact info. This is the first thing your potential customers will see, therefore, it is important to make good first impression. I know what you’re thinking… “It is just my traditional contact information; how could I make a bad impression?” Well, think about it from the customer’s perspective. What would they expect from a contact page? If you do not meet these expectations, you will probably not have a happy customer. So what we recommend is that you think about the most frequent way you are contacted and make sure that it is at the top of your contact info for easy access. We have also noticed that many companies don't add every method of communication to the page. For example; if your business has a toll-free number or a fax number although these are antiquated forms of contact, some customers still want to use them. The main point of this aspect is to make it as easy as possible for a potential customer to contact you. www.onecardme.com/qrpro