How To Use a QR Code
As a small business owner, you do not always have the luxury of having a graphic designer on staff. So my guess is you are probably doing the graphic design for your company, which can lead to some interesting print designs. You may be amazing at design, but here are some tips for you if you are thinking about adding a QR Code to your design. Realize what the point of the QR code is. The idea of the qr code is simple. It makes ad or print material interactive in order to connect to the digital world. So what are you trying to connect your customer to? Make sure you are utilizing your One Card™ QR code, which can be used as your temporary mobile website, and make sure your qr code is going somewhere mobile optimized. Once you have decided what you are connecting your customers to, whether it is going to be part of your call to action or just an easy way to get to your website to look at more information, you are ready for the next step. This decision will factor into where you should place your QR code. If it is a call to action you may look at placing it at the bottom of the page. If it is connects to your website you may want to place the qr code in the header with the rest of your company information. Create a QR code design. Do not just stick a random qr code on a page with no indication of what is does. You have to give the person a reason to scan the qr code. Here is an example if you would like the [...]