How to make the digital connection personal

Whether it's a digital connection or a real connection, every day billions of people connect for the first time. In the business world, making connections is important and will directly shape our career path and successes. Think about a world where Steve Jobs and Steve Wozniak never met! The current blog post you are reading may not have even existed considering I'm using a Mac to write it on. What if the founding fathers of the United States of America never connected with each other? What would the world be like? How do you think these history makers first connected? The interesting thing is that in today's world, more and more of these first time connections are happening through social media or other digital forms. This occurrence is growing at a rapid pace with the adoption of smartphones everywhere which is raising some interesting questions and concerns about how successful the use of technology really is for creating real and personal connections. There are so many people who will accept anyone that tries to connect with them on a social network, without even a thought towards establishing a relationship. Don’t get me wrong, if you don’t accept their request, then you will never even have the opportunity to get to know the person. But it comes down to your real intentions and why you are trying to connect with them in the first place. Are you more interested in building your numbers on social media or actually building a connection that matters? More to the point, does "friending" someone on Facebook or gaining another follower on twitter actually constitute a first time connection? I say this because I believe heavily in the potential of digital [...]

By |2017-12-05T21:53:41+00:00September 16th, 2013|Uncategorized|0 Comments

5 Ways To Leave A Lasting Impressions

5 Ways To Leave A Lasting Impressions Most first impressions are made within the first 15 seconds of meeting someone. This is interesting to me considering that most first time meetings begin with pleasantries and small talk. Imagine meeting a nobel prize winner for the first time without being introduced. To speak with a nobel prize winner would leave a lasting impression, but I doubt they would tell you about that in the first 15 seconds of talking to them. It could be a while into the conversation before they bring it up or, if they are humble, it may not be mentioned at all. My point is simple, the first impression is important but a lasting impression should be the goal. So how do you make a lasting impression?   The Greeting  It’s simple, if you want to leave a lasting impression, you definitely want to start with an amazing first impression. Now, some people would say to give the person you are meeting a firm hand shake and then look the person right in the eye and say: "hello, my name is…" This is a great place to start, but I think there's more to it than that. For instance, What was the person doing before you walked up? What kind of mood did the person seem to be in? What kind of environment are you meeting the person in? I believe these questions are important because I don’t think there can be a standard greeting that will make a great first impression with every single person that you meet. As a matter of fact, in some cultures it’s completely inappropriate to shake someones hand or even look them in the eyes. Communication [...]

By |2017-12-05T21:53:41+00:00August 15th, 2013|Uncategorized|0 Comments

It Works with One Card™

How many times do you meet people that act interested in learning about It Works and then nothing comes of it? The question is, how do you connect with potential customers? This might seem like an obvious question, but a connection is not complete unless your able to communicate. Now you might be thinking, “I do connect with individuals in a conversation on a more personal level”. This is how it should be, because no one cares how much you know till they know how much you care. The type of connection that I’m describing is sharing your contact information in a way that won’t be lost so you can continue the conversation. How many times have you given someone your postcard with your information on it and there was no response back? We both know It’s not that they weren’t interested or even that the postcard was not effective, but it was just easily lost and/or thrown away. Put yourself in their position, in your busy life what would you have done with a postcard from someone you had never met? Imagine if you could instantly share your contact information right to their phone...which then could be instantly saved. Not too mention you could add all of the information from your brochure. Lets not stop there, what about a welcome video, a full bio and all the social networks you utilize to grow your business? How about one step further with having testimonial videos or before and after pictures right on a simple, easy to share, digital business card?   Well that is possible! One Card™ is your digital business card that works on all smartphones, tablets and computer with no app required. With It Works [...]

By |2017-12-05T21:53:41+00:00August 8th, 2013|Uncategorized|0 Comments

What Is Your Why, Business Owners?

What is your why? Some of you may have heard this question before and you know what your “why” is, others of you may not even know what I mean when I ask this. The word "why" has had a powerful effect on my life; from helping me to make decisions, to causing conflicts in my life that truly made me think about my choices. In the beginning stages of my life the word "why" landed me in timeout, earned me many spankings and began to shape a young mind ready to learn. As a kid I questioned everything, from why I needed to clean my room, to why am I even here? I was never one of those kids that just believed what someone told me to, and it was through asking the question why that I truly came to learn what I believed. It was also through asking "why?" that I learned the power of common sense and the purpose behind why I do what I do. When I ask the question "what is your why?" what do you think about? Maybe something like: Why do I do what I do? Why am I here on this planet? Why did I create my company? Why do I wake up in the morning? My point from the beginning was tied to these kind of questions because I so strongly feel it is important to know why you are doing something. If you don’t have a strong reason WHY you are doing something, then why would keep on doing it?  It is really easy to quit something when you don't know why you are doing it. This was a long intro to get to this simple thought: as a business owner your "why" [...]

By |2017-12-05T21:53:41+00:00August 3rd, 2013|Uncategorized|1 Comment

The Marketing Tool That Every Photographer Needs

As a photographer, your business card may be the first time a potential customer will see your work. Your hope when you hand someone your business card is that it will make an AMAZING 1st impression and result in future business. Unfortunately, it’s more likely that your business card will be forgotten about and lost or thrown away. Don't take it personally if they throw your card away. Current statistics show that 88% of business cards are thrown away within 2 weeks of being distributed. So ask yourself this: considering those statistics, how effective can a little piece of paper that is 3.5 x 2 inches really be when it comes to displaying your art or gaining you new clients? Some of you probably use a bigger piece of paper like an oversized card or a brochure. While something like that is more likely to get some attention and a little less likely to be thrown away, honestly, it’s still likely to eventually end up in the trash. What about when you meet a possible client at a store and they are interested in senior pictures for their daughter but your business card features a family portrait? Isn’t the real goal of your business card to get a potential customer to your website or Facebook page where they can see more examples of your work? The photography industry is becoming more and more saturated. That moment when you first meet a potential client is your chance to catch their attention and show them why they want to work with you and not one of the many other photographers that may be in your city. So what is going to make you stand out from the crowd? Obviously your unique personality and style sets [...]

By |2017-12-05T21:53:41+00:00July 10th, 2013|Uncategorized|0 Comments

Crowdit partners with One Card™- Offering a Free digital business card

We are proud to announce a partnership with Crowdit, a crowd funding platform that is helping inventors and innovators reach their dreams. At One Card™ we are passionate about helping small business owners in anyway possible. We believe partnering with Crowdit to help make the dreams of small business owners become a reality just makes sense. Dreamers will receive a free trial One Card™ for the length of their campaign. The goal of offering dreamers a One Card™ was simply to give them an easy way to share information about their dream instantly. Lets say a dreamer is at a coffee shop, they strike up a conversation about their project and the person is interested in support their dream. Now what? One Card™ allows them to put all of the important information about their project, including videos, a photo gallery and a link to their project for support, right on their One Card™. It can be shared instantly by text, email or even online with their custom URL. Another great feature that Crowdit dreamers can take advantage of is saving the One Card™ as a custom app icon on their supporters phone. This is a great way for supporters to keep up with what's happening with the project and also share the One Card™ with their friends and family. One Card™ is the perfect tool for dreamers to use with a Crowdit project. Receiving funding in this day and age for a startup or an invention someone built in their garage can very difficult. This is why Crowdit is such an important part to the economy and a great resource for small businesses. We believe so much in this partnership with Crowdit, that we ourselves have a project for One Card™ on the site. Our Company is trying to raise $100,000 to hire new employee's necessary to continue [...]

By |2017-12-05T21:53:41+00:00July 8th, 2013|Uncategorized|0 Comments

Online business Card Or Digital Business Card

Online business cards or digital business cards? The business card is evolving, the question is: what will the digital version of the business card be called? When we created the One Card™ to replace the paper business card it was funny, we weren't sure what to call it! Keep in mind that when we created the concept of the One Card™ there was nothing like it. Some of the first names we came up with were: electronic business card, online business card, interactive business card and smart business card. None of these names really worked. We tried calling it the interactive business card and the response was "what the heck is that?" As we continued to market the One Card™ and tried to explain what it was, the more it became clear how confused the business world was about our market. That's not a bad thing, it just means that we have found a truly innovative market to be a part of that is in it's very beginning stages. The paper business card continues to become less and less effective in an ever evolving digital business world and it is only a matter of time before it's gone. This process of the business card dying will be sped up as business owners realize how effective digital versions of the business cards like One Card™ can be.   So why the confusion on the naming of this new kind of business card? I think it's because when you make something digital there are so many different naming options such as: e-business card, online business card, virtual business card, etc. The thing is we need a universal term for the business card in the 21st century. It has to be something that anyone could hear and know what the heck I am talking about. I [...]

By |2017-12-05T21:53:42+00:00July 5th, 2013|Uncategorized|0 Comments

Business Cards – The Rise And Fall

The rise of the business card came out of the need to help people remember the name of a visitor as they arrived to an event. From this innovation there were many more adaptions of the paper business card but nothing spectacularly different. It always remained pretty much the same basic piece of paper with a name and contact information printed on it. 500 years of business card innovation later and the result is 8,800,000,000 paper business cards thrown away in the United States last year alone. The fall of the paper business card is happening right now in business whether we want to admit it or not.The question is, without paper business cards how will we easily share our contact information with a stranger? It has never been the basic idea of what the business card accomplishes that is the problem, but rather the delivery method. It is time for the rise of the digital business card, which can be shared on any device at any time with no limits on the content and no possibility of ending up in the trash. The truth is, the digital business card can't just stop at sharing the limited information that has already been supplied by paper business cards for hundreds of years; it has to evolve beyond that. In this day and age of advanced technology we need to be able to add videos, photo albums, multiple businesses information and locations, even your social network profiles. Credibility is important too, so the option to add a bio or digital resume is also important. The biggest problem with the paper business card is how to save it. The digital business card needs to be able to be saved right on your phone [...]

By |2017-12-05T21:53:42+00:00June 24th, 2013|Uncategorized|0 Comments

Your business card isn’t dead, it’s a zombie

You’re probably wondering why I am comparing the living dead to a business card. That is a fair question, considering the title of this blog, but I would ask you to first make the comparison yourself. What does the business card have in common with a zombie? The correlation may not seem obvious but let’s take a look at the definition of a zombie; the body of a dead person given the semblance of life but mute and will-less. A business card is a dead, ineffective form of passing contact information that has been given semblance of life as it is still passed around today. It is mute and will-less as people around the world lose or throw them away. Now seriously, let’s think about it, I know there has been a debate as to whether or not the business card is dead and useless, but the truth is that we have made the business card a zombie. The business card cannot peacefully die if we are still using it. I talk to business owners all the time that hate the task of entering business card information into their phone because they don’t have time and it does not stop there. Some of the latest statistics state that 10 billion business cards were printed in 2012 and 88% of them were lost or thrown away. Some would say they were thrown away after the information was added into their phone. Let’s be realistic about the odds of that actually being true. We need to face the changing needs of an emerging technological market and let the traditional business card die in peace.   Everything we do in business now is digital. Even the newspapers understand this and have started to migrate to a digital format. The question is how do you connect? My [...]

By |2017-12-05T21:53:42+00:00June 17th, 2013|Uncategorized|0 Comments